Arons was hired to assist Kanye prep and handle his Today Show interview; yeah, the one that’s a PR person’s worst nightmare. Allegedly, the story & time line goes like this…
Monday night: Ye’s camp and Arons agreed to cancel the interview on Monday night.
Tuesday morning: Early Tuesday morning, someone changed their mind and Arons was notified. Arons prepped (or ‘crammed’) Ye for his interview in his dressing room.
Tuesday show-time: During the interview, things weren’t going too well. During break, Arons tried to I guess prep/provide pointers, etc.
Tuesday mid-day/evening: Kanye takes to twitter and does his rant thing.
Thursday: Ye’s Today Show interview airs.