“I want to make the extraordinary, ordinary,” Jay-Z Launches New Lifestyle Web Site

Shawn Carter, better known as Jay-Z, recently launched a lifestyle web site called Life & Times, along with his company SC Enterprises. Life & Times covers art, music, fashion and sports, all subjects that interest Jay-Z. Visually, the layout has thumbnails with images and is arranged similar to an iPad application. The home page reads, “Welcome to the Future” while the about page has an image of Jay performing with the quote, “I want to make the extraordinary, ordinary” highlighted. Peep the new site here.