2
Feb
2012

Thou Shall Not Use ‘Blue Ivy Carter’ In Vain + Designer Explains Why He Trademarked Her Name

Written by thejasminebrand in Blog
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Just days after the birth of Beyonce and Jay Z’s daughter Blue Ivy, New York Designer Joseph Mbeh (photographed above) head of the firm Intricate Conceptions submitted a trademark application for the rights of her name to the United States Patent and Trademark Office to produce an “infant, toddler and junior clothing” line. And he reportedly did so without the consent of the Carters. To no surprise, he was slandered by fans and media, and yesterday he finally released a statement outlining his reasoning and intentions. He claims,
“What happened was that the media found out about the trademark and decided to spin their own story. Most just copied the information from one source and ran with it without fact-checking or even contacting our office to get clarification. In 3 days, the media ran with a story that misinterpreted me and made it seem as if I was an unexperienced intern and suggested that our intent was to exploit Blue Ivy Carter. Since the media construed our intentions, we have chosen to respond by first revealing our intentions and secondly by releasing our rights to the trademark.”
However, Mbeh still hopes to meet with the Carters to discuss the possibilities of the “Blue Ivy NYC” brand explaining that, “hopefully this will help share a little about our company, represent our true objectives, and result in a creative partnership with the Carters.”
The official statement reads (via Hip Hop wired):
First of all, congratulations to Jay-Z and Beyonce on the birth of their daughter, Blue Ivy Carter. So much has been written about our recent trademark application for the mark ‘Blue Ivy Carter NYC’ that I’m here to share what our intention was in applying for a fashion trademark on the name Blue Ivy Carter NYC. But first let me properly introduce you to our firm, Intricate Concepts, which I co-founded in 2001. We are artists, entrepreneurs, and a one-stop creative clearinghouse who has been at the forefront of trending fashion designing lines for brands like DKNY, Sean John, Phat Farm and Timberland to name a few.
In fact, much of the clothing that you’ve worn in the last decade reflects our clients’ brand as designed by our firm. We recently launched our own flagship brand, FOURFRONT1602 (FourFront1602.com). Prior to the birth of The Carters’ daughter, my team and I were in the process of designing a children’s collection. The designs were there, but we hadn’t selected a brand yet to associate with. We wanted the line to exemplify beauty, innocence, power, and spirituality and decided to create, pitch, and ultimately present the idea to The Carters in hopes that a business relationship could be formed to create Blue Ivy Carter NYC for them.
Upon exploration, we were surprised to discover that the mark had not yet been registered and chose to register the name to protect the concept of a future fashion line on their behalf. To protect the idea, we registered the name and started creating samples, which would have been presented The Carters at our pitch meeting. Given our history and the mark we’ve made as fashion trendsetters, we wanted to create and present a complete idea to The Carters that would uphold the integrity of their collective brands. For the record, we did not reach out to the media or send out any press releases because the ideas had not fully designed or solidified yet. What happened was that the media found out about the trademark and decided to spin their own story. Most just copied the information from one source and ran with it without fact-checking or even contacting our office to get clarification.
We chose not to comment immediately because we still did not have a co-sign from The Carters on the idea. In 3 days, the media ran with a story that misrepresented me and made it seem as if I was an un-experienced intern and suggested that our intent was to exploit Blue Ivy Carter. Since the media misconstrued our intentions, we have chosen to respond by first revealing our intentions and secondly by releasing our rights to the trademark. We respect and admire The Carters and would not misrepresent our intentions towards them. Our objective is to foster a creative relationship with them, not destroy a potential one. We‘ve made millions for our clients, and have established our firm as a design powerhouse. Hopefully this will help to share a little about our company, represent our true objectives, and result in a creative partnership with The Carters. Together we can redesign the world of children’s fashion! We invite you to explore our website www.FourFront1602.com for more information on our company and engage with us on social media at:
So, what do you think of Joseph’s statement and intentions for using the Blue Ivy Carter trademark?

7 Comments to “Thou Shall Not Use ‘Blue Ivy Carter’ In Vain + Designer Explains Why He Trademarked Her Name”

  1. K. says:

    smh. Both of her parents have clothing lines. I’m sure they had one for her in the making and don’t need his help.
    He looks like a creep.

  2. Seems A$$ backwards to go about patent and trademark with out the permission of the infants parents.

  3. L.A. says:

    Sincere maybe? Weird YES! As a parent I would be LIVID! To me this is one step from stalking. And yes he is so in it for the money and only the love of money. He knew his line didn’t have powerhouse backing to sell so really he stole the powerhouse brand to market for his own. I wonder how many lawyers are about to get involved. I do not see this as a form of flattery just pure weirdness. Smh.

  4. Kris says:

    I agree! A$$backwards indeed. I wish I could’ve been a fly on the wall when Jay-z heard this. I don’t think the Carter’s will be too happy with this news. They should’ve meant with them first.. Smh. this is going to be messy!

  5. Mrs.Melanie Evers-Parker says:

    RocaWear,Dereon,Why Would They Need 2Do Business With Him,Dude Ur Way Way Wrong,Using Some1 Else’s Child Name 4Financial Gain,I Bet Jay&Bey Is Not Having This!

  6. Chelsia says:

    What a creepy ass dude are you kidding me right now :-| You arent protecting anything you are jumping on something to make money. DISGUSTING!

  7. Dallas says:

    is he wearing the kids line

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