4
Dec
2013

Go Vegan or Go Home! Jay Z & Beyonce Announce Dedication To New Diet For 22 Days

Written by thejasminebrand in Blog

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We get the feeling that PETA (People for the Ethical Treatment of Animals) will be thrilled with this news, at least for 22 days. Jay Z (real name Shawn Carter) turns 44 today and is inspired to temporarily adapt a healthy lifestyle. He, along with his wife Beyonce, are pushing away from all things meat and dairy, opting to go vegan. Jay announced his move on his web site. He wrote:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

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He continued:

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see… Best of luck and health! P.S. B is also joining me.

I’m interested to see how many folk will join the Carter’s on their Vegan trial period.

[Life & Times]

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P.S. Webster’s definition for vegan and vegetarian.

Vegan: a vegetarian who omits all animal products from the diet. Vegetarian: a person who does not eat or does not believe in eating meat, fish, fowl, or, in some cases, any food derived from animals, as eggs or cheese, but subsists on vegetables, fruits, nuts, grain, etc.

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