[VIDEO] Singer Denicia Defends Skin Bleaching: Lupita Nyong’o Doesn’t Have To Agree With Me

Written by tjbwriteratlanta in Blog
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Dencia Whitenicious Channel 4
Nigerian and Cameroonian singer Denica has caused quite the skin color conversation with her “dark spot remover” cream Whitenicious. Earlier this year the singer released her product and advertised herself as a consumer of her own cream. With the slogan ‘say good bye to to pigmentation and spots forever‘, it appeared she used it on her entire body, not just the non-visible dark blemishes its advertised use is for. Since then the product sold out quickly, causing many to question her motives to her fans and the message that lighter is better. On her road to redemption of her beauty cream, she stopped by Channel 4 to defend the purpose of her brand. While the conversation can be a bit gaudy as she divulges the meaning behind ‘Whitenicious’ as “white is pure” and that “everybody needs Whitenicious” its an interesting read. Check out a few excerpts from her conversation about Lupita Nyong’o, the media, and being a bad role model.

Dencia Whitenicious6

The Media: 

I was not selling that message, the media are selling that message. I didn’t say, buy the cream and look like Dencia…I said seven day, fast acting dark spot remover. It’s called reading comprehension. If people missed that class then it’s not my fault. If they think that their whole body is a dark spot then fine, because that’s not how I feel.

Dencia Whitenicious

While many critics have spoken up in regards to what they call an ‘abomination’ it was Lupita Nyongo’s Essence Luncheon speech that struck a nerve (or two) with the African singer. She talked about a letter she received from a fan she saved from buying Dencia’s cream.

Dear Lupita,’ it reads, ‘I think you’re really lucky to be this Black but yet this successful in Hollywood overnight. I was just about to buy Dencia’s Whitenicious cream to lighten my skin when you appeared on the world map and saved me. My heart bled a little when I read those words. I could never have guessed that my first job out of school would be so powerful in and of itself and that it would propel me to be such an image of hope in the same way that the women of The Color Purple were to me….And so I hope that my presence on your screens and in the magazines may lead you, young girl, on a similar journey. That you will feel the validation of your external beauty but also get to the deeper business of being beautiful inside, that there is no shade in that beauty.

While not being malicious but speaking on her truth, the singer didn’t take to lightly to her comments and took to her Twitter to blast the star.

& oh @LupitaNyongo cln’t talk abt the bleaching creams white people (companies) make cuz the white man pays her, they own her!

Denice Tweet

Before having to address it with the host of Channel 4.

Dencia Whitenicious

On Lupita’s Letter:

I don’t know her, her  story’s her story, that’s her personal life, I don’t care about it. I don’t care about her story, if I lighten my skin that’s my choice.

Dencia Whitenicious 1

Being a role model:

When somebody’s your role model pick out the good things in the person and do it. I didn’t have to say if you wanted to be an artist you didn’t have to be light skin. There’s numerous dark skin artists out there if you want to look like them, there’s many confident women and your skin color does not induce or reduce your confidence.

Press play to hear her interview in full and let us know what’s your thoughts on Dencia.


  • Man she climbed elbow deep inside of her feelings over the mentioning of her precious bleaching cream in a non-positive light…didn’t she? Wow!

  • jus’sayin

    She’s an idiot, and I bet she’s still not happy with herself, cause what really needed to be bleached is her mental and not her skin. A total brain make over on self esteem, and inner security, otherwise, she wouldn’t have dared entertained the thought of transforming herself into a wanna be “becky”. And for it to have sold out…? Huge statement on the mindset of many who will never appreciate self value no matter what color they are.

  • Overseas Teacher

    I lived in the Middle East for 2 years and this is a common practice among Arab, Indian, African and other Eastern Women. Some of my Arabic co-workers would fly to Thailand during holidays to have their entire bodies bleached. It is ingrained in the minds of so many people that white or damn near white is right. God bless her. I love what God gave me naturally and that is dark chocolate skin.

  • Anonymous

    She looks a hot a** mess!!! Stop bleaching your skin and work on that self esteem, and please take fashion 101!!!

  • Anonymous

    This product will sell because we have been told and seen light skinned people are and will continue to be more accepted and successful in life because of their brighter skin. As much as we try to say no MANY blacks want to be like a white women with all that long weave and skin bleaching. Notice I said many not all so if that is not you do not get offended. The truth is here look around you. Dencia is capitalizing on people with low self esteem. I love my skin people told me growing up you black as tar, called me midnight and other things. I am still here dark skin and all. The weird thing is that many white’s both men and women have told me I have beautiful skin, they love how dark I am and that blows me away how white’s could love my dark skin but not my own black people. I a not seeking their acceptance but i am just saying that’s sad.

  • kim

    I agree with all the comments above.But,she may be tainted mentally because of what she’s been through.It’s easy to be hard on someone when they present an ugly front.But,behind that is a damaged little girl.