Beyonce’s ‘Ivy Park’ brand will soon be released. The activewear brand was created for women. According to the web site,
IVY PARK IS MERGING FASHION-LED DESIGN WITH TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN ESSENTIALS FOR BOTH ON AND OFF THE FIELD.
TopShop describes the brand as
a new activewear and athleisure brand co-founded by Beyoncé, available in store and online on 14 April. Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.
The brand will available at TopShop, Nordstrom, Zalando, JD Sports, Hudson Bay beginning April 14. Click here for more details.