Kevin Hart continues to build his empire. The 36-year-old comedian and actor, along with Hartbeat Digital, has created a partnership with Lionsgate to launch the Laugh Out Loud video-on-demand service in the fall, according to Variety.
The service will operate 24-7 and serve as the exclusive home for all content created by Hart outside his theatrical and live touring activities and include original series starring Hart — such as a hidden-camera premium original series in which Hart stars as an undercover Lyft driver.
Hart shared in a statement:
Lionsgate has always been a great partner of mine, and I’m more than excited to take our business and creative relationship to new levels. I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack.
According to Variety, Laugh Out Loud will also showcase Hart’s content along with shows featuring social media stars and up-and-coming comedians.
Codeblack CEO Jeff Clanagan, who has served as Hart’s business partner for the past decade, is the president of Laugh Out Loud and president of Hartbeat Digital.
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