T.I. Joins Gucci Boycott – Y’all Got Us F*cked Up, Apology NOT Accepted! 

T.I. Joins Gucci Boycott – Y’all Got Us F*cked Up, Apology NOT Accepted! 


Rapper T.I. (real name Clifford Harris) responds to fashion brand Gucci’s recent apology after the receiving backlash for a fashion design that resembled blackface. T.I. slammed the brand on social media claiming that Gucci will respect the black dollar, as he joins director Spike Lee in a boycott.

T.I. writes,

As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!!

He continues,

Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

Spike Lee


As previously reported, Spike Lee was one of the first to call into effect for a boycott against the fashion brand, asking for more black designers to be hire to avoid racial issues. He wrote on social media,

  It’s Obvious To Da Peoples That They Don’t Have A Clue When It Comes To Racist, Blackface Hateful Imagery. WAKE UP. Ya-Dig? Sho-Nuff. And Dat’s Da “Coonery And Buffoonery” Truth,Ruth.

The Atlanta rapper calls into an action plan for the boycott. In an recent post, his post gives 3 major steps for his boycott. For step number one, Tip plans to stop all Gucci purchases for the next 3 months. Next, he plans to leave all Gucci apparel in his closet, including clothing, handbags, belts, shoes, cologne, and perfume. His last plan to action is that he wants those who are joining the boycott to share with their followers.

Will you join Lee and T.I. in their boycott of Gucci? Let us know in the comments!


Authored by: Gregory Molette