Lawyer Alleges Major Pay Gap In Influencer Deals – Black Creators “Lowballed” While Others Get Six Figures

Lawyer Alleges Major Pay Gap In Influencer Deals – Black Creators “Lowballed” While Others Get Six Figures

A viral claim about influencer pay is raising eyebrows online — with one lawyer alleging Black creators are being dramatically underpaid compared to their white counterparts.

In a widely circulated post, a user who says she has represented major creators called the disparity “astounding,” claiming some Black influencers with millions of followers are being offered around $15,000 for brand deals, while white creators with smaller audiences are allegedly landing contracts worth up to $200,000 — plus perks like brand trips.

The post quickly gained traction, racking up thousands of reactions as users debated whether the influencer economy is operating on an uneven playing field.