Jennifer Lopez Says She’s ‘A Scarce Asset Who Is A Proven Creator, Artist, & Entrepreneur’

Jennifer Lopez Says She’s ‘A Scarce Asset Who Is A Proven Creator, Artist, & Entrepreneur’

Jennifer Lopez (aka J.Lo) is opening up about her career and brand.

In a new interview, the 52-year-old triple threat explains her lengthy and successful career, while her boyfriend, actor Ben Affleck, 49, shares why her representation matters.

Named as Adwwk magazine’s 2021 Brand Visionary, on her career, Lopez said,

“I don’t think you start thinking about a personal brand. You become it because of what you create, what you do, how you live, and who you are.”

J.Lo

She continued,

“I am the scarce asset, somebody who is a proven creator, artist, and entrepreneur who has an ability to really connect with people. That is my blessing, and what I feel is an incredible, incredible gift that I’ve been given from God. And I don’t take it for granted.” 

The Maid In Manhattan actress also spoke on the importance of working with big brands early in her career.

“Early in my career, I chose to be a brand ambassador for companies like L’Oréal and Louis Vuitton when others weren’t really doing that. There was so much kind of taboo for real artists or actresses or recording artists to do those types of things. But I felt that it was important to start seeing somebody who looked like me in those ads because it had been the same look for so long. ” 

Jennifer Lopez added,

“And to see a Latina there, a young Latin girl, at the time for me was very, very important. I took that chance and knew that it would be something that could make a difference.”

Meanwhile, Ben Affleck explained the importance of Jennifer Lopez’s role in the industry and how he is in ‘awe’ of her and her career. He said,

“All I can tell you is that I have seen firsthand the difference representation makes because I have seen, over and over and over and over, women of color approach Jennifer and tell her what her example as a strong woman and a woman succeeding and demanding her fair share in the business world means to them.”

He continued,

“I am in awe of what Jennifer’s effect on the world is. At most, as an artist, I can make movies that move people. Jennifer has inspired a massive group of people to feel they have a seat at the table in this country. That is an effect few people throughout history have had, one I will never know and one I can only stand by and admire with respect.”

Jennifer Lopez, Ben Affleck, and Leah Remini

 

“This month, I announced a partnership between Limitless Labs and Goldman Sachs to elevate and support Latin entrepreneurs with its 10,000 Small Businesses program, which I’m really excited about.”