Cracker Barrel Swaps Out Log After 48 Years, Sending Shockwaves Through Social Media — Are You Feeling It?

Cracker Barrel Swaps Out Log After 48 Years, Sending Shockwaves Through Social Media — Are You Feeling It?

Cracker Barrel has unveiled a new text-only logo for the first time in 48 years, sparking strong reactions across social media.

The chain announced the change on August 19 alongside its fall menu rollout, noting that the new design keeps the classic gold and brown tones but updates the font.

“We’re honoring our legacy while bringing fresh energy,” said CMO Sarah Moore. Some nostalgic fans criticized the shift, missing the “old eclectic look and country charm.”

The makeover is part of the brand’s “All the More” campaign, which also includes brighter interior redesigns, however, many people are criticizing it on social media.

Y’all feeling the new logo?