Numbers Don’t Lie :: “Think Like A Man” Brings In $33 Mill

Over the weekend, “Think Like A Man” producer, Will Packer, confirmed that the movie was estimated to gross $16-$18 million. But now that the weekend is over, movie site, IMDB, has put out its own official numbers. And according to them, Think Like A Man has exceeded Will Packer’s estimate… By A Lot! IMDB estimates that the movie brought in about $33 million dollars. That means that Hunger Games’ top box office position has finally been lost, since it only made $14.5 million this weekend. When asked how important winning the number one spot was, Will said,

“It’s huge. I don’t think the significance of opening with the number 1 movie in America can be overstated. This isn’t the number 1 lower-budgeted film, or the number 1 African American Film, or the number 1 film for a particular audience; It’s the number 1 movie in America, period; and if those numbers hold, then we’re going to be in a great position that shows the power of a smart strategic marketing plan that takes advantage of social media, networking, grassroots and a great campaign; because we were up against films that were significantly larger than us. However, the great equalizer is the level of grassroots, social media, Twitter, Facebook support that we got; and the audience is saying, we want to see more films like this. And I think that when audiences start to realize their power in Hollywood decision making, you will see more films like this made and become more successful.”

On if only African Americans came out to see the movie, he said,

“All the Hollywood studios do exit polling to determine what the audience was that came out to see a particular film, but those numbers aren’t yet available. What I do know is that a lot of people came out to support the film; it doesn’t matter whether they were white, black, green or brown; what matters is that they came out to support, and I feel really good about that.”

In addition to the billions of regular folk who showed up at the theaters for the movie, this weekend, several of the famous actors showed up to surprise movie-goers as well. Gabrielle Union, Keri Hilson, Tyrese Gibson, Idris Elba, Kevin Hart and Will Packer showed up at the midnight viewing of the film at Atlanta’s Atlantic Station theater. Terrence J and Lala Anthony showed up at one of the evening viewings at NYC’s Times Square theater. And LaLa also made a solo visit to a theater in Baldwin, NY.

Peep some of Will’s tweets.

[IndieWire]

-@Kami2Kute