The backlash continues for H&M. G-Eazy has announced that he is terminating his partnership with H&M ahead of his upcoming line with the clothing company.
The Weeknd has also ended his relationship with the brand.
— The Weeknd (@theweeknd) January 8, 2018
The news comes in response to H&M receiving heavy backlash after a photo went viral of a black child modeling wearing hoodie that reads “Coolest Monkey In The Jungle.”
G-Eazy announced his departure on social media. Read the full post below.
Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.
H&M has since apologized, releasing a statement.