Over the weekend, Procter & Gamble’s My Black is Beautiful (MBIB) announced a new initiative called, Imagine a Future. Designed to positively impact the lives of one million black girls over the next three years, P&G partnered with UNCF (United Negro College Fund) and Black Girls Rock! (BGR!). All three organizations came together at the Essence Music Festival, kicking off the campaign. During EMF, P&G’s MBIB istributed six book awards totaling $3,000 to black female students through the UNCF Empower Me Tour book award sweepstakes. Additionally, one New Orleans-based black female student received a $5,000 academic scholarship.The groups also celebrated their partnership with a dinner, hosted by Bevy Smith with a number of celebs, media personalities and community organizations (like Black Girls Rock!’s Beverly Bond, Amanada Seals, New Orlean’s First Lady Cheryl Landrieu). Peep some of the pix from the dinner.