Not so pleasant news for the good folk at ABC. A day after the American Music Awards aired, reports share some not so impressive numbers. Despite having heavy hitters like Justin Bieber, Nicki Minaj and Taylor Swift perform, American Music Awards 2012 pulls in lowest ratings ever.
What’s the math? According to ratings data issued on Monday, an average 9.5 million viewers tuned in, which is down from 12 million in 2011. The show dropped 21 percent of its viewers compared to last year in the key 18-49 demographic most prized by advertisers. So what was everyone else watching? Hell, we can’t call it, but according to our social media ‘friends’ (which we can’t call an accurate poll), folks were tuned into: Sunday Night Football, Bravo’s Real Housewives of Atlanta, etc. If you watched last night’s awards show, what (if any) elements do you think were missing–big names, overall level of entertainment?