Ouch! American Music Awards Brings In Lowest Ratings EVER
Not so pleasant news for the good folk at ABC. A day after the American Music Awards aired, reports share some not so impressive numbers. Despite having heavy hitters like Justin Bieber, Nicki Minaj and Taylor Swift perform, American Music Awards 2012 pulls in lowest ratings ever.
What’s the math? According to ratings data issued on Monday, an average 9.5 million viewers tuned in, which is down from 12 million in 2011. The show dropped 21 percent of its viewers compared to last year in the key 18-49 demographic most prized by advertisers. So what was everyone else watching? Hell, we can’t call it, but according to our social media ‘friends’ (which we can’t call an accurate poll), folks were tuned into: Sunday Night Football, Bravo’s Real Housewives of Atlanta, etc. If you watched last night’s awards show, what (if any) elements do you think were missing–big names, overall level of entertainment?
Previous Article
Next Article
Florida Police Officer Accused Of Using Flock Cameras To Keep Tabs On His Estranged Wife More Than 700 Times 
Jasmine Brand Brings 30 DC-Area Women Together For Intimate ‘CONNECT’ Brunch, Plans Multi-City Expansion 
Woman Claims GLP-1 Weight Loss Drugs Caused Her To Lose Her Eyesight, Wants Warning Added To Labels ![[Update] Atlanta Sisters Found Safe After Babysitter Allegedly Abducted Them-Mother Believes Woman Had Been ‘Plotting’ To Steal Her Kids](https://thejasminebrand.com/wp-content/uploads/2026/08/image-1787019301-1-620x600.jpeg)
[Update] Atlanta Sisters Found Safe After Babysitter Allegedly Abducted Them-Mother Believes Woman Had Been ‘Plotting’ To Steal Her Kids 
NAACP Joins Legal Team Representing Family Of Nolan Wells 
Amber Alert Issued: Atlanta Police Say Babysitter Abducted Two Young Sisters 
Condolences: Cambridge University’s Youngest Black Professor, Jason Arday, Found De@d At 41, Days After Resigning Amid Plagiarism Controversy ![[UPDATE] Pageant Queen Says She’s Not At All’ Sorry After Losing Miss North Carolina USA Crown Over N-Word Use: ‘It’s Your First Amendment Right To Express Yourself](https://thejasminebrand.com/wp-content/uploads/2026/08/image-1786641115-1-620x600.jpeg)
[UPDATE] Pageant Queen Says She’s Not At All’ Sorry After Losing Miss North Carolina USA Crown Over N-Word Use: ‘It’s Your First Amendment Right To Express Yourself
you might not be able to call them a trusted source, but look up the ratings for RHWOA for the previous week and then this past Sunday, I’m willing to BET there wasn’t a drop meaning they kept their viewers while the AMA’s didn’t. AND poor marketing. I didn’t even know it was coming on. Plus that’s a RHWOA and The Walking Dead night.
I started to watch it and I turned the channel. It was extremely predictable and I’m sick of the fact that America picks popularity over talent. After Nicki Minaj won Best HipHop Album of the Year…I was DONE
Still disgusted by that
I know what it was. THere was not enough advertisement. Half the people didn’t know that it was coming on. Including myself and I love awards. Not promotion, how will the people know.
So tru i saw lil tweets about it and even less fb post…..guess the fig they fig they didnt need to advertise