LeBron James continues to build his empire off the court. The 31-year-old NBA star has joined the reality TV business and is teaming with CNBC for “Cleveland Hustles,” scheduled to debut this summer. According to the Associated Press, the series will be set in the city where he plays for the Cavaliers. James will give four aspiring local entrepreneurs a chance to realize their dreams while helping revitalize a neighborhood.
James and Maverick Carter, his friend and business partner, will work with four trusted business experts, who will in turn invest in and mentor beginning entrepreneurs who need a jumpstart. The four businesses will provide jobs and services for the neighborhood.
James’ other TV series, “Survivor’s Remorse,” is in its second season on Starz. [Associated Press]