Rapper and Coke Boys music founder French Montana has officially signed to the roster of the new Bad Boy Entertainment/Epic Records partnership.
The news was jointly announced by Bad Boy founder Sean ‘Diddy’ Combs and Epic Chairman and CEO LA Reid.
Montana makes his Bad Boy/Epic debut today with the release of a new song and video, “Figure It Out” featuring Kanye West and Nas.
The video for “Figure It Out” was directed by the renowned Eif Rivera, who has worked with Montana on numerous projects including clips for some of his biggest tracks (among them “Freaks” featuring Nicki Minaj, and “Bad Bitch” featuring Jeremih), as well as collaborations with Jeremih (“Don’t Tell Em Remix”), Quincy (“Friends First”), the Neighborhood (“#ICantEven”), Joe Budden (“NBA”), and many others.
See the video below.
“Figure It Out” was first introduced in February on Wave Gods, Montana’s newest Coke Boys mixtape, but today’s Bad Boy/Epic release marks the first time it will be made available for purchase and for streaming.
French Montana is a proven Hit Maker. When I first heard him, I knew he had that special Bad Boy sound and I believed in his potential. He was on the fast track then, and now, to see how far he’s come, he’s a major force in Hip-Hop and a key member of the Bad Boy Family. Bad Boy is known for creating the biggest acts in hip-hop – and French is not only a part of our legacy but now also a part of our new chapter at Epic Records.
Love the respect and appreciation that LA Reid and his team have for music. I think it’s rare to find that in the industry today. Being able to start this chapter at Epic with my Bad Boy family is a blessing. Puff and Harve have been like big brothers to me and there’s nothing better than making music with the people you love.