Gabrielle Union To Launch Clothing Line
Congrats to Gabrielle Union. New York & Company, Inc. has partnered with the actress, to be the face of the Company’s 7th Avenue Design Studio beginning in April and will launch her own namesake collection, exclusive to New York & Company, in August.
The 7th Avenue Design Studio is a sub-brand within New York & Company that includes chic dresses, modern suiting, and versatile separates. Customers will see Gabrielle’s campaign in stores and online as well as in print advertising, digital marketing, and social media.
The specialty retailer’s 7th Avenue Design Studio collection was largely inspired by hit show, Being Mary Jane, a TV series produced by and starring the award-winning actress. Gabrielle’s character, Mary Jane Paul, embodies a specific New York & Company customer—the career woman who needs easy and effortless styles that are polished and on-trend. Gabrielle explains,
Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company.
Later this year, New York & Company will expand the partnership further by introducing an exclusive namesake collection designed by Gabrielle. The launch of this partnership is a “whole new game” for Gabrielle. She shares,
I am excited to work with a brand that’s known for embracing diversity and that caters specifically to women—especially women who want to look on-point without breaking the bank. I can’t wait to show everyone what I’ve been working on!