Alex Rodriguez Launches Makeup For Men

Alex Rodriguez Launches Makeup For Men

Following his highly publicized breakup with Jennifer Lopez, Alex Rodriguez is making headlines for a new business venture.

The 45-year-old former baseball star has teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, became investors together last year — to develop the brand’s first makeup for men. He announced on social media,

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps”.

Alex is introducing the Blur Stick, a concealer specifically designed for men that can be used for skin imperfections.

Would you use A-Rod’s “blur stick”? Let us know in the comments.