Beyoncé’s Daughters Blue Ivy & Rumi Steal The Show In New Ivy Park Ad

Beyoncé’s Daughters Blue Ivy & Rumi Steal The Show In New Ivy Park Ad

Beyoncé’s little bumblebees are growing right before our eyes.

It’s not every day that fans get to see photos of Beyoncé or her three children, Blue Ivy, Rumi, and Sir. On the rare occasion that they do, they can’t stop talking about them. Three out of five members of the Carter clan recently made an appearance in the latest advertisement for Beyoncé’s Ivy Park, a clothing collaboration with Adidas. Blue Ivy, 9, and Rumi, 4, starred alongside their mother, sporting matching black and white, houndstooth pattern jumpsuits. Rumi opted for a two-piece.

Blue Ivy and Rumi, along with their brother Sir, have become Ivy Park promo regulars. In 2020, Beyoncé shared pictures of Rumi and Sir wearing maroon and cream Adidas X Ivy Park tracksuits. Earlier this year, Blue Ivy modeled some pieces from the “Icy Park” winter collection.

Rumi and Sir have made a few cameos in their parent’s projects, but big sister Blue Ivy is more of a seasoned veteran. She hasn’t even graduated from elementary school yet and she’s walked the red carpet, has been featured in several music videos, and claimed the title of the youngest person to chart as a newborn. Her most notable appearance was in the music video for 2019’s “Brown Skin Girl,” which she recorded with her mother.

Ivy Park was founded in 2016; however, their first “drop” wasn’t until 2019. The clothing line, in collaboration with Adidas, focuses on athleisure. Beyoncé typically gifts other celebrities with an Adidas X Ivy Park box to promote the line. The upcoming collection titled “Halls of Ivy” seems to be inspired by the poshness of tennis and soccer. Promotional shots for the new line use tennis and soccer equipment as props, along with an English countryside setting.

Halls of Ivy is expected to launch on Dec. 9 at 2:00 PM.

What do you think of Beyoncé, Blue Ivy, and Rumi’s new ad? Leave us a comment and let us know!

Authored by: Roganí Araya