Kendall Jenner’s 818 Tequila Company Sued By Competitor Tequila 512 For Allegedly Stealing Name & Design

Kendall Jenner

Kendall Jenner’s 818 Tequila Company Sued By Competitor Tequila 512 For Allegedly Stealing Name & Design

It looks like Kendall Jenner may be in some legal trouble!

Kendall’s 818 Tequila brand is being sued by competitor Tequila 512 for ‘brazenly’ stealing their name and design. According to court documents obtained by Radar, Texas company Tequila 512 is suing for state and federal trademark infringement, false designation of origin and unfair competition. According to the lawsuit, Tequila 512 has been

“using a highly distinctive logo and color scheme that has been in place since 2015.”

The 26-year-old model/reality tv star launched her tequilla brand in May 2021 and named it after the area code of the San Fernando Valley where she grew up, which the lawsuit claimed is a ‘blatant’ rip-off of the Texas alcohol company’s idea which is named after an Austin area code.

Kendall Jenner

The lawsuit states,

“The Kardashian-Jenner family strikes again. This time Kendall Jenner has associated herself with a new tequila brand, 818 Tequila, that intentionally copies Plaintiff’s tequila brand, Tequila 512. The similarities are so striking that this cannot be a result of coincidence.”

The suit also noted that the bottles are very similar and difficult to distinguish a difference with both brands featuring large numbers across the front.

“And out of the entire world of colors and shapes to use for product design, Defendant chose to copy Plaintiff’s distinctive black lettering inside a vertical yellow rectangle.”

The lawsuit was filed Wednesday (Feb.16) in the U.S. District Court in the Central District of California. Reportedly, Tequila 512 is seeking injunctive relief and demanding a jury trial over the matter.