Steve Harvey To Partner With Black-Founded Film & Television Entertainment App, PopViewers
Steve Harvey will now be taking his media talents to technology. The 65-year-old entertainment mogul is aiming to make sure more diverse voices can be heard through his new partnership with Black-led entertainment app PopViewers Inc.
PopViewers, which is a film and television entertainment app, recently announced its new partnership with show host Steve Harvey. The businessman began his career performing stand-up comedy nearly 40 years ago. Now, he will seemingly use the influence he’s amassed over the years to ensure audience voices are heard through movies and television shows streamed via PopViewers.
When describing what users can expect from his collaboration with the app and why he decided to take on the project, The comedian said,
“PopViewers is creating a more inclusive viewing experience and building a space which represents the voices and perspectives of viewers from diverse backgrounds. Most media critics don’t look like me or Chris, and this impacts how movies and shows are sold to wider audiences. This is why I like the vision and why I decided to do this partnership. By bringing in more diverse voices, we can elevate great talent, making sure that it can be recognized and appreciated globally.”
Harvey is clearly on the “come-up” when it comes to his business ventures. As previously reported, earlier this year he revealed how he got his life together after owing the IRS $22 million in back taxes. According to Harvey, the incident occurred in 2007 when his trusted accountant passed away. After his death, Harvey learned that his friend had been stealing from him for 7 years. Thankfully, the entertainer was able to climb himself out of that financial hole and now he’s able to partner with a Black-owned technology startup.
Do you plan on streaming your favorite movies and shows through PopViewers? Let us know in the comments below!