UPDATE: Drake Lawsuit Claims UMG Paid Apple To Manipulate Siri & ‘Purposely Misdirect Users’ To ‘Not Like Us’

Drake

UPDATE: Drake Lawsuit Claims UMG Paid Apple To Manipulate Siri & ‘Purposely Misdirect Users’ To ‘Not Like Us’

This lawsuit is getting messier as more details are revealed!

Drake claims that UMG paid Apple to have its voice assistant feature Siri “purposely misdirect users” to Kendrick Lamar’s hit, “Not Like Us.”

His lawyers say it was partially because of the internal corporate dynamics at UMG and Interscope, where financial incentives for executives are,

“largely based on the specific UMG division, rather than the performance of UMG more generally.”

Drake’s attorneys write,

“UMG’s schemes  … were motivated, at least in part, by the desire of executives at Interscope to maximize their own profits.” 

“Executives at Interscope have been incentivized to maximize the financial success of Interscope through the promotion of ‘Not Like Us’ and its revitalizing impact on the artist’s prior recording catalog.”

Drake’s attorneys say he raised the issue with UMG before heading to court but that the music giant has no interest in taking responsibility.

To the contrary, he claims UMG has tried to conceal its wrongdoing by firing staffers “perceived as having loyalty to Drake.”

The petition reads,

“Drake has repeatedly sought to engage UMG in discussions to resolve the ongoing harm he has suffered as a result of UMG’s actions.”

“UMG refused to engage in negotiations and insisted that UMG is not responsible for its own actions.”

Instead, Drake says UMG has “pointed the finger” at Kendrick and insisted that Drake should sue his rival rather than the label?

Chile, what do you make of all this?