DraftKings Launches $20 Monthly Sportsbook + Subscription Service For Gamblers
DraftKings Launches $20 Monthly Sportsbook + Subscription Service For Gamblers
DraftKings has launched a $20/month subscription service, Sportsbook+, offering boosted odds on profitable bets. Members in New York can access “stepped-up” boosts for parlays with individual legs at -500 or narrower.
The service increases profits by 10% for two-leg parlays and 100% for parlays with 11+ legs. The move targets increasing parlay adoption, which offers high margins for sportsbooks. CEO Jason Robins has emphasized boosting parlay popularity, and the new service aims to enhance customer retention with unlimited boosts. DraftKings stock has risen 15% in the past year.
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