Jimmy Fallon & ‘RHOBH’ Star Bozoma Saint John Team Up For New Marketing Reality Show ‘On Brand’
Jimmy Fallon & ‘RHOBH’ Star Bozoma Saint John Team Up For New Marketing Reality Show ‘On Brand’
Jimmy Fallon and Bozoma Saint John are teaming up for a brand-new reality competition series, On Brand.
NBC announced that the show has officially been greenlit, with Fallon launching a marketing agency in search of creative go-getters. He said,
“I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well. This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It’s exciting.”
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Saint John will serve as the agency’s Chief Marketing Officer, mentoring contestants and helping judge their work. Each episode features major brands like Captain Morgan, Dunkin’, and Samsung seeking bold ideas for campaigns.
The season ends with one winner earning a cash prize and the chance to bring their vision to life on a national stage.
Will you be tuned in? Share below!
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