Cracker Barrel Speaks Out Following Backlash Over New Logo: ‘We Could’ve Done A Better Job’

Cracker Barrel Speaks Out Following Backlash Over New Logo: ‘We Could’ve Done A Better Job’

Cracker Barrel is speaking out after receiving backlash for its new logo design.

Last week, the chain revealed that it was ditching its old-timey logo for a new one that features only the words “Cracker Barrel” on a gold background with a modernized font. The update sparked outrage from longtime fans, including Donald Trump Jr., and the company’s stock reportedly dropped by $94 million in a single day.

On Monday (Aug. 25), the brand released a statement addressing the criticism: “We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

Cracker Barrel emphasized that while the logo may look different, the restaurant’s traditions remain intact: “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”

 

View this post on Instagram

 

A post shared by Staff Training Page (@thejasminebrandmusic)

The company also confirmed that “Uncle Herschel,” the character once featured in the logo, will continue to appear on menus and throughout its stores.

“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement concluded. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”

Thoughts?