Lululemon Teams Up With the NFL for First-Ever 32-Team Apparel Line

Lululemon Teams Up With the NFL for First-Ever 32-Team Apparel Line

Lululemon Athletica has officially entered the licensed-fan apparel game by teaming up with the NFL to launch a collection covering all 32 teams.

Set to debut on October 28, the collection will span both men’s and women’s clothing and accessories. Items will feature team logos and draw from Lululemon’s iconic product lines—such as the men’s “Steady State” and the women’s “Define,” “Scuba,” and “Align” styles.

The rollout will happen across multiple channels: online via the NFL Shop and Fanatics platforms, in team retail stores, and internationally through localized NFL Shop sites.

For Lululemon, this marks its first foray into officially licensed NFL merchandise—moving beyond its usual yoga/athleisure stronghold and into more fan-centric sportswear.

The NFL views it as a way to bring fresher, higher-end apparel options to fans—beyond traditional jerseys—to capture a broader lifestyle-wear audience.