NBA Star Jaylen Brown Jokes About Hair Loss — Then Announces Deal With Hair-Growth Brand Nutrafol

Jaylen Brown

NBA Star Jaylen Brown Jokes About Hair Loss — Then Announces Deal With Hair-Growth Brand Nutrafol

Jaylen Brown is leaning into the jokes — and turning them into a business move.

The Boston Celtics star addressed chatter about his hair in a tongue-in-cheek Instagram post, where he joked about thinning hair, referred to himself as the “GOAT,” and revealed he’s officially partnering with Nutrafol, a company known for its hair-growth supplements. Brown tagged the brand directly and included partnership hashtags, confirming the deal. In an interview with People, Brown recently acknowledged that he’s well aware of the internet’s fascination with his hair, admitting the attention makes him laugh. He explained that the commentary ultimately pushed him to take hair health more seriously, which led to the Nutrafol partnership.

Brown’s move reflects a growing trend of athletes flipping viral moments into brand deals, using humor and transparency to connect with fans. Hair jokes aside, the NBA star is making it clear: if the internet’s going to talk, he might as well get paid.