Michael Jordan Keeps Top Spot As Highest-Paid Athlete Thanks To $250 Million Year From Jordan Brand

Michael Jordan Keeps Top Spot As Highest-Paid Athlete Thanks To $250 Million Year From Jordan Brand

Even in retirement, #MichaelJordan is still coming out on top.

The #ChicagoBulls legend reportedly remains the all-time highest-paid athlete in the world, largely because of his enduring connection with the Jordan Brand. According to industry reporting, the brand delivered an estimated $250 million year for Michael.

The sneaker and apparel line, a longtime partnership with Nike, has grown into a multi-billion-dollar business, and Michael’s royalty income from it was a major factor in his positioning above other NBA stars – such as LeBron James and Steph Curry – with massive contracts and endorsement deals.