Kim Kardashian’s SKIMS Mens Line Reportedly Hit 25,000 Orders Within The First 5 Minutes, Marking The Company’s Largest Day Of Sales To Date

Kim Kardashian

Kim Kardashian’s SKIMS Mens Line Reportedly Hit 25,000 Orders Within The First 5 Minutes, Marking The Company’s Largest Day Of Sales To Date

Billionaire entrepreneur Kim Kardashian continues to see major success in her business ventures.

According to a report, the reality TV star’s new line of menswear raked in huge sales numbers, setting a record at her popular clothing company.

Kim Kardashian

Reportedly SKIMS Mens, which launched this past Thursday (October 26th), received 25,000 orders in its first 5 minutes of being live. Sources familiar with the situation reportedly stated that the debut has been the largest financial success the company has seen since it launched back in 2019. With items ranging from $16 to $54 in price, it’s reported that the Kim Kardashian founded company likely brought in millions within that short time frame, cementing the media personality’s Midas Touch when it comes to business.

It also seems likely that the company’s marketing strategy played a significant role in the line’s success. Circulating spicy ads starring celebs Nick Bosa, Neymar and Shai Gilgeous-Alexander to debut the campaign seems to really have worked in the apparel brand’s favor. While the newest SKIMS achievement is certain something to be marveled, it’s no shock to anyone who’s been watching the company over the past few years. Back in January of 2022, not even three years after its inception, the brand doubled its valuation, hitting a worth of $3.2 billion.

A little over a year later, it was reported that SKIMS had reached another milestone, amounting a valuation of $4 billion. Continuously expanding the brand from a focus on women’s shape wear, Kardashian and her collaborators have steadily grown the company into one of the fastest growing clothing retailers in the country. Taking a look at her most recent campaign, it’s no wonder why.

The beauty mogul has not yet commented on the success of SKIMS Mens. However, she has already taken to social media to promote her next newest launch, the ultimate nipple bra, with a hilarious commercial starring none other than Kardashian herself.

Coming Oct 31: The Ultimate Nipple Bra.

Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on Tuesday, October 31 at 9AM PT / 12PM ET. pic.twitter.com/OYeAchDR1v

— SKIMS (@skims) October 27, 2023

[VIA]

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