Kevin Durant Weighs In On NBA’s Declining Viewership: ‘I Take This Serious’

Kevin Durant Weighs In On NBA’s Declining Viewership: ‘I Take This Serious’

Kevin Durant is speaking out about the NBA’s declining viewership and his dedication to understanding the issue

Cited by Duane Rankin, Durant said,

“I take this serious and I’m locked in as to why people don’t want to watch us play no more… I love this game and I want to see it keep growing.”

 

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According to Statista, the 2023-24 NBA regular season averaged 1.56 million viewers across ABC, ESPN, and TNT, reflecting a slight drop from the previous year.

However, the league experienced a major win this holiday season. The NBA delivered its most-watched Christmas Day in five years, with viewership up 84% compared to last year, averaging 5.25 million viewers per game across ABC, ESPN, ESPN2, Disney+, and ESPN+.

The matchup between the Lakers and Warriors was the most-watched NBA regular season and Christmas Day game in five years, with 7.76 million viewers, peaking at 8.32 million, according to Yahoo Sports.

Why do you think people are watching less professional basketball?