Jennifer Lopez is the New L’Oreal Paris Spokesperson

This announcement is certainly a strategic distraction from J.Lo’s commando va-jay-jay, bu it’ll do.

Starting in 2011, Lopez will appear in make-up and haircare advertising campaign’s for L’Oreal Paris. The first campaign will be for a a haircare collection for smoothing unruly, frizzy hair, called EverSleek Sulfate-Free Smoothing System.

President of L’Oreal Paris Karen T. Fondu shared, “As a multi-platinum selling recording artist, Golden Globe nominated actress, film and television producer, entrepreneur and philanthropist, Jennifer’s talent and accomplishments span across many industries. Coupled with her obvious beauty and her role as a working mother, she is a modern role model for women and truly embodies the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’”