Social Networking Sites’ Boycott Against Urban Outfitters

Folks that use social networking sites like Twitter, Facebook, etc., are trying to boycott Urban Outfitters for stealing. Rumor has it that Urban Outfitters stole a necklace (photographed above) from Stevie Koerner, who sales pendants on e-Bay and created a knock-off version for its customers. According to New York Mag,

Stevie Koerner sells silver pendants on Etsy, a line she calls “A World of Love.” The pendants come in the shapes of states with little heart-shaped cutouts, and in her sales copy, she tells customers, “Wear your love.” Her New York pendant is named “I heart New York.” It’s all kind of cute, right? But maybe too cute, because the pendants, bloggers and Koerner assert, caught the eye of Urban Outfitters, which now sells pendants in the shapes of states with little heart-shaped cutouts too. Their line is called “I Heart Destination Necklaces,” and their sales copy reads, “Wear your locale love.” Koerner says she was able to quit her full-time job, partly because of sales of her jewelry, and is vowing not to shop at any stores in the Urban Outfitters chain.

Once Urban Outfitters became a trending topic, they were quick to respond and tweeted,  “Hey guys, we see your tweets regarding the I Heart Destination necklace. Please know that our accessories buying team is looking into this.” Peep the full story here.