Diddy’s 2012 Master Plan :: You Will Eat, Breathe & Sh*t Diddy’s Brand

I’m unsure if there’s such a thing as too much Diddy, but in the new year, we shall see. 42-year-old Sean John (Diddy) Combs, plans to enhance his brand into almost every aspect of our daily lives. No idea what I’m referring to? In 2012, it appears as if we shall see. He told Ad Week:

“I have some major announcements at the top of the year on things I’m producing — an announcement that’s bigger than anyone can realize on something I’m acquiring… I’m looking forward to 2012; it’s a huge transition for me out of music onto the big screen and continuing my legacy as a producer. You know, I’m one of the most successful African-American television executive producers in history. I’ve had six shows on the air at one time. I don’t say that in a braggadocio way. But you should definitely remember this conversation and look back at it and say, ‘I remember he told me he was going to make some huge announcements.'”

He continued,

“My dream was that you would wake up in the morning, your alarm would go off, one of my records would be playing. You’d get in the shower and use my shampoo. Then you would get out and use the beauty products. You’d get dressed and put on Sean John [clothing], and then you would go to work. And after work, you would go and change into your evening wear to go out to a club or out on a date and you’d put on Sean John again, spray on another of my fragrances, stop by and have a drink of Ciroc. And then maybe take your young lady out to a movie that I was starring in.”

Do we respect his hustle or is this just too much effin Diddy?