[WATCH] Proud Daughter, Beyonce Chimes for Tina Knowles: ‘My Mother Sees the Beauty In Every Human Being’

beyonce-chime for change-tina knowles-the jasmine brand

In a 30 second clip for CHIME FOR CHANGE, Beyonce (who is a founding committee member, along with Salma Hayek and Frida Gianni), names her mother, Tina Knowles, as the person that she chimes for. In the clip, she explains:

My mother always sees the beauty in every human being.  I think her gift is understanding and helping people get to their best selves.. Her gift is finding the best qualities in every human being. Tina Knowles

Check the clip.

CHIME FOR CHANGE, founded by Gucci, is a new global campaign to raise funds and awareness for girls’ and women’s empowerment. According to the web site, the organization

serves to convene, unite and strengthen the voices speaking out for girls and women around the world. We focus on three key areas: EducationHealth and Justice. CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. Through Catapult, nonprofit organizations post their projects and people can find and fund the issues that speak to them the most.

Who do you chime for? P.S. I’d hafta agree, I chime for my mama too :)