ADIDAS Hints Dropping Teyana Taylor Because of Fight With Rihanna

teyana taylor-loses adidas deal-rihanna fight-the jasmine brand

It appears that a verbal tiff between two singers has ended with one less paycheck. 22-year-old G.O.O.D. Music Teyana Taylor has reportedly lost her ADIDAS sneaker deal. The brand released confirmed Teyana’s departure to Madame Noire, stating:

We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.

When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:

All I can say is that adidas partner with athletes and artists who blend well with our brand.  We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.

Obviously, it appears that way. If you’re scratching your head as to what actually happened, here’s the backstory.  This past September, Rihanna’s hairstylist (Yusef Williams) posted a video, imitating Teyana.

The Harlem bred singer caught wind of the video and a verbal twitter argument went back and forth on twitter.



Days later, a petition was launched, demanding that Adidas snag their deal from Teyana:

This is not about RIHANNA, this is about all the ABUSED WOMEN of the world being MOCKED! IT IS A SHAME that ADIDAS seems to be endorsing @TEYANATAYLOR! We demand that you do the right thing and terminate her contract and send a strong message to your consumers! Letting one of your sponsors mock a domestic violence victim discourages your female customers from speaking out against their abusers!!!

Teyana defended her side of the story. In an interview with Hot 97, Teyana called Rihanna a ‘cyber bully’:

I just think her stans are loud and they condone her behavior and she does this to everyone. You do it, you do it to everyone. You didn’t think it would go as far as it did….Sometimes you’re gonna bark up the wrong tree.
She added:
I do think she’s a cyber bully; I really do. You know, I think she has dope music. I’m not no hater. she’s a pretty girl but that don’t mean you can just bully anybody; it don’t work like that

Fast forward to the present day and it seems as if an online disagreement, along with a petition may have been the cause for her pink slip from Adidas. No official comment yet from Teyana (or Rihanna for that matter).

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