He’s more than just a celebrity chef and reality star of BRAVO’s ‘Chef Roblé’. Chef Roblé Ali is taking his talents to the fragrance world, launching a women’s fragrance called ‘Clique‘ with Brands With Purpose. This summer he announced his new venture, telling BRAVO:
As a chef, it seemed a natural fit for me to partner with a fragrance agency. So much about food and taste is actually smell. I’d say 80-percent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing. It has to be something so irresistible women will crave it and make it their favorite fragrance.
The product is expected to launch Spring 2014. Over the weekend, the Poughkeepsie native held a private fragrance testing launch brunch event. Check out a few candids.