Big Sean Releases AURA GOLD Spring Look Book


In celebration of New York Fashion Week, rapper Big Sean has unveiled Aura Gold’s  Spring 2014 look book.  A contemporary street wear brand that is deeply rooted in the worlds of sports and music, Aura Gold offers three distinct capsule explorations of fashion forward athletic styles for young men: Prodigy, Smoke & Mirrors and Waves.

4Check out the official description:

Prodigy: Coming off the success of Fall 13’s Black Collection, Aura Gold’s first Spring 14 delivery continues to experiment with tones of black in its Prodigy capsule. This time the use of black is contrasted with white and heather grey, exploring new athletic fabrics and silhouettes. The instant classic Aura Gold baseball shirt is reinterpreted with elements from American Football. Fashionable takes on classic soccer and ice hockey jerseys are merchandised with Aura Gold’s drop crotch and motor sports inspired bottoms to create a clean, sophisticated look.

Smoke & Mirrors: Inspired by the elements, the second Spring delivery uses shades of grey with luxurious details such as tonal diamond quilting and micro striped heather rib. Rich textures are the backdrop for hi tech print techniques such as sublimated prints on poly mesh, which bring out vibrant colors and all over photo real images. Reflections and proportions are playfully distorted, allowing for clever twists off traditional constructions and silhouettes. Aura Gold’s most intricate offering to date, the Smoke & Mirrors capsule demonstrates the label’s skillful sleight of hand.

Waves:  Aura Gold’s third Spring delivery offers the brand’s staple pieces with a splash of color. White bodies with shiny white die cut vinyl heat transfers create subtle textural contrasts with understated design details. The sublimated graphics in this collection are based on tones of blues from real photos of water splashes. Functional side vent zippers with identifiable gold bar zipper pulls complete a fresh new look for the last weeks of transition into summer.

Peep the gallery for collection.

Average retail price points start at $30 for tees and upwards to $150 for outerwear.

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