Halle Berry Launches Lingerie Brand ‘Scandale Paris’, At Target

2014 God's Love We Deliver, Golden Heart Awards - Arrivals

Actress Halle Berry is dabbling in the fashion world — investing in Parisian luxury lingerie label called Scandale Paris. The new lingerie brand will launch in select Target stores and on Target.com on Oct. 27. The line will include 10 items, ranging from $7 — $18. As to why lingerie is a perfect fit for the Academy Award Winning actress, she explains:

I’m always looking at women’s bosoms now. I can look at most women and say, ‘You’re this, you’re that, you’re this. You need the push-up. You need a demi. We’re so going to help you.’

"Late Show with David Letterman" - July 7, 2014

Halle says that she thought of the idea, while shopping in Paris: