Rihanna Documents New PUMA Ambassador Deal on Instagram [Photos]

Who needs an official press release when you have Instagram?

The popular social media site is exactly where fans learned the news that Rihanna had added more fashion to her growing empire. Today, PUMA and pop star Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director. Peep Rihanna documenting her new PUMA gig on Instagram.

calling. all. bitchez. #PUMA

A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 8:28am PST

on the dotted line. #PUMA Ein von badgalriri (@badgalriri) gepostetes Foto am Dez 12, 2014 at 9:14 PST

the face you make when you the Creative Director of a sportswear company #PUMA

Une photo publiée par badgalriri (@badgalriri) le Déc. 12, 2014 at 9:42 PST

nothing is impossible with God! Very grateful for this opportunity #puma A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 9:46am PST

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. See more details from the brand’s official press release: