Jussie Smollett & Quincy Brown Star in New Sean John Campaign
Quincy Brown, son of Mr. Combs, is known for his recent acting debut in the 2015 films Brotherly Love and Dope. Quincy’s drive enabled him to exercise his directorial talents with the debut of his music video for singer and actress, Elle Winter’s, song No Words in June 2015. This marks the 6th campaign in which Brown has participated having premiered at age 13 for Sean John Boys.
Coined as the Little Dreamers, the boy’s imagery features Lebron James Jr. (10), Bryce James (8), and Kiyan Anthony (8), sons of NBA superstars Lebron James and Carmelo Anthony.
The Dream Big movement is driven by a national advertising campaign that will feature images across Sean John’s in-store shops at Macy’s, social media channels, and broadcast as well as outdoor. The campaign will appear first in the September issue of GQ magazine hitting stands in late August.
“As a brand, we look to the future of fashion. The Dream Big concept best communicates our brand positioning by examining those who, like Mr. Combs, had a dream and made it a reality,” Dean Arcuri, VP Marketing & Creative Services, added. “We are excited to partner with GQ in presenting our latest Dream Big campaign. The Sean John man much like the GQ reader strives for nothing but the best and these men in our campaign exemplify that ideal.”
[PR Newswire]
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Sean John partnered with Spreadhouse, a production company, to create individual videos featuring Smollett, Hunter and Brown that will live on the brand s social platforms. All of the Sean John licensed businesses in the U.S.