Sean John announced the launch of their Fall/Holiday 2015 ad campaign, entitled Dream Big, the brand’s longstanding mantra. According to the brand’s release, this campaign, debuting later this month, features young influencers living out their dreams in their professional endeavors. Sean John called upon actor/musicians, Jussie Smollett and Quincy Brown to star in their newest campaign to showcase their latest collection offerings.
Jeff Tweedy, President of Sean John explains:
Sean Combs lives by the words, DREAM IT, WAKE UP, DO IT. When he created the Sean John line, it was with this mission in mind. This is a brand for those who not only dream but dream far beyond their limitations,” “Our fall campaign concept truly celebrates those young men who bring their dreams to fruition. Jussie and Quincy are quintessential examples of the Sean John man and are true role models for our Dream Big concept.
Jussie Smollett stars as Jamal Lyon on FOX’s megahit show Empire. An accomplished singer/songwriter, Smollett wrote the songs “I Wanna Love You” and “All of the Above” as well as co-wrote the hit “You’re So Beautiful” on the Original Soundtrack from Season 1 of Empire The single debuted at No. 1 on the Billboard 200 chart in March 2015.
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