Today, Beyoncé names three charities as global partners for The Formation World Tour. The alignment with the three organizations is designed to show fans how easy it is to give back, be involved in their communities, to be kind and at the core—to BeyGOOD.
United Way will have a presence on every tour stop, starting on the North American leg of the tour which kicks off on Wednesday, April 27 at Marlins Park in Miami, Florida. CHIME FOR CHANGE and Global Citizen will have their online activation program for fans in select tour markets, including Houston, Los Angeles, New York, Detroit and London. In addition, there are three signature charity events in three cities; Houston, TX, Compton, CA and Detroit, Michigan.
BeyGOOD was launched in 2013 during the Mrs. Carter World Tour as the charity umbrella for Beyoncé’s global charity initiatives. Millions received tangible help, employment, shelter and more on tour stops in North America, Australia, Europe, South America and the Caribbean as a direct effect of BeyGOOD’s efforts during this time.
Ivy McGregor, Director of Philanthropy, who runs BeyGOOD’s day-to-day operatives through Parkwood Entertainment says,
The Formation World Tour creates another exciting global opportunity for people everywhere to BeyGOOD, pay it forward and lend support to those in need. Through our collaborations with our strategic charity partners, we’ve created simple ways for everyone to participate. Because we believe together we can make the world better – standing, living and giving in Good Formation.
Click here for more details and see the North America tour dates below.