This week, DEAN & DELUCA, purveyors of fine food, announced that they will be partnering with Grammy award-winning artist and producer Pharrell Williams and his family on a new product line. Available in stores in 2017, “The Williams Family Kitchen” will feature a line of specialty products based on authentic Williams’ family recipes.
The collaboration was unveiled at the DEAN & DELUCA Bangkok store where Pharrell and his father, Pharoah, spoke about the new product line alongside CEO Sorapoj Techakraisri and Vice Chairman Charles Finch. Pharrell said,
It was an honor to help my dad turn his cooking pastime into a business with this DEAN & DELUCA collaboration. His recipes are so good– my whole family is addicted to his cooking. Our father son agreement was that he would make food with healthier ingredients that were a better choice for his lifestyle and would essentially help add years to his life. The kitchen is where everyone hangs out to talk and eat, hence the name.
By partnering with a powerhouse like Pharrell, Soprapoj and I are building on
DEAN & DELUCA’s history of excellence as a curator of some of the world’s most premium products. Together we will continue to build the brand’s presence in the luxury and entertainment sectors through this and similar upcoming partnerships.
“The Williams Family Kitchen” will be available in Spring 2017.’