Damon Dash is producing a TV series about Roc-A-Fella Records. Reportedly, the music and reality star (this year he starred on BET’s Music Moguls) has partnered with Preachers Of L.A. executive producer Lemuel Plummer for a new series that will tell the story of the label that was co-founded by Dash, Jay Z, and Kareem Burke.
It means a lot that Damon trusts us to tell the story – the true story – of how two global music icons got their start and did nothing less than redefine pop culture. That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.
According to a report, the show will examine the meteoric rise of the company that established Jay Z as a leading voice in hip-hop, and later launched the career of Kanye West, while looking at the high cost of fame and the pursuit of it.
The proposed series will touch on the rise of Roc-A-Fella touching on everything from Dash’s relationships with Aaliyah and Rachel Roy, along with an in-depth look at Dash’s exit and the business fallout between him and Jay Z. Dash said in an interview,
As much music as I could get, I know what I own, and there’s a lot of different artists that would probably not have a problem with participating. And hopefully Jay doesn’t either, but as of yet we haven’t crossed that barrier. I’m not worried about that.
What defined what we were doing is everything that was in my life equals Roc-A-Fella … there was a point of view at Roc-A-Fella I’m not quite sure people knew what it was. We had so much going on.
It’s not about the music that you hear. It’s about the actual [behind-the-scenes] story that’s never been told. Roc-A-Fella as a movement wasn’t revolving around one person, but that’s the way it was made to look.
My experience is colorless. The reason why Roc-A-Fella crossed and became so essential to pop culture is that we were probably the most authentic people that were also so sophisticated. My experience doing white people sh*t is just as heavy as my experiences doing black people sh*t. Actually I think I’ve done white people sh*t better than white people.
Damon Dash Studios and L. Plummer Media are jointly developing the project, with LPM overseeing production. Previously they worked together on Plummer’s BET series Music Moguls featuring Dash along with rap moguls Birdman, Snoop Dogg and Jermaine Dupri. Plummer’s other credits include Preachers Of L.A., Preachers Of Detroit, Preachers Of Atlanta, #The Westbrooks and Living With Funny.