The Jasmine BRAND Partners With AT&T’s “Raise Your TV Game” Campaign
theJasmineBRAND.com has partnered with AT&T for Raise Your TV Game. It’s a new campaign that uses humor to point out that DIRECTV and AT&T wireless gives you the ability to watch live TV almost anywhere. There’s really no excuse for missing out on the exciting conversations surrounding all the great content out there. We all love talking about the latest episodes of the best TV shows, but if someone isn’t keeping up, they’re either going to be left out or — worse — they’re going to be that person who is ruining the fun for everyone else because they don’t want to hear the spoilers. This is why AT&T and DIRECTV are launching a new campaign and site dedicated to helping people everywhere step up their entertainment game. Charlie Murphy is on a personal mission to rid the world of “weak entertainment game.” Check out the hilarious clip!
Charlie Murphy is using his unique brand of humor to point out that DIRECTV and AT&T wireless offer the ability to watch live TV almost anywhere. The new digital campaign takes aim at people who can’t talk about great television because they don’t keep up.
AT&T and DIRECTV have launched a new site dedicated to helping people everywhere step up their entertainment game. Users of the website can put their own friends on blast using a custom GIF generator or alert friends to keep up with shows by sending surreal face-capture video reminders.
Eventually, everyone can get in on the action by using the website to nominate their friends to be called out online by Charlie Murphy. Later in the campaign, Charlie Murphy will use social media to surprise a few clueless people and encourage them to step up their entertainment game by getting DIRECTV and AT&T wireless so they won’t let their friends down anymore. It’s all in good fun and all in support of bringing people together through entertainment. We hope you get involved by calling out a friend using the website tools or by nominating a friend for an online call out from Charlie.