Diddy Docu Lands At Apple Music
Sean “Diddy” Combs new documentary Can’t Stop, Won’t Stop: A Bad Boy Story, is on its way. The docu chronicles the music mogul and his record label’s rise in the mid-90s to the top of the music business, as well as the trials and tribulations he faced in putting together last year’s 20th anniversary Bad Boy reunion shows in two weeks time and with artists who hadn’t performed in years.
Diddy has opted to partner with Live Nation and Apple Music to produce and distribute the film. Apple Music will have the exclusive rights and subscribers can begin viewing it starting June 25. Jimmy Iovine, Apple Music chairman and CEO, says,
I went to the [Bad Boy Reuion] concert and thought it was incredible. I think Puff and Bad Boy’s story is incredible and one that a lot of people can relate to in any genre or in any business. His story is powerful. He really overcame a lot to get to where he’s at today and the documentary shows that.
Apple Music will have exclusive rights to the doc for at least the next year.
Didd said in a statement,
I knew this was a story that should be shared with the world. Heather Parry and Live Nation Productions, and Director Daniel Kaufman, helped create this very special documentary. Now I’m blessed to also be working with Apple to showcase the film and share Bad Boy’s history and impact with fans. The support Live Nation, Apple and everyone on the team has given to this project is a true testament to the Bad Boy legacy.