Venus Williams To Produce & Appear On “Deals In Heels”
Venus Williams is venturing into television. The tennis champ will executive produce and appear on a new unscripted female-focused business series. Called Deals in Heels (working title), Serena is working on the project alongside 3 Ball executive producers Todd A. Nelson, Ross Weintraub and DJ Nurre. Check out the series description below:
In each episode, five up-and-coming entrepreneurs “pitch” the panel on their start-up idea. The two women whose businesses show the most promise will be invited up to the “executive suite” for a deeper dive into their companies. If their business plans measure up, the panel will dedicate one month toward mentoring the entrepreneurs on all aspects of their businesses in preparation for critical upcoming sales benchmarks – which could make or break the companies. At the end of the month, the two entrepreneurs return to the executive suite to re-pitch, but after review and negotiations only one startup will receive an investment from the panel.
Venus says of the new series,
As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations.