Yara Shahidi’s “Grown-ish” Premiere A Ratings Winner

Yara Shahidi’s “grown-ish” Premiere A Ratings Winner

Numbers don’t lie and the debut of “grown-ish” is a hit! The series is ranked as Freeform’s biggest series launch in 2 years among Total Viewers (1.562 million), Adults 18-49 (917,000/0.71 rating), Women 18-49 (658,000/1.01 rating), Women 18-34 (340,000/0.98 rating) and Females 12-34 (448,000/0.96 rating) – since “Shadowhunters” on 1/12/16.

Freeform’s “grown-ish” out-delivered the channel’s most-recent comedy debut by strong triple digits (“Kevin From Work” on 8/12/15) across all key demographics: Total Viewers (+111%), Adults 18-49 (+132%), Women 18-34 (+170%), Females 12-34 (+152%) and Female Teens 12-17 (+108%). In fact, “grown-ish” opened as Freeform’s best comedy debut in nearly 6 years in Total Viewers, Adults 18-49 and Women 18-49 – since “Baby Daddy” on 6/20/12.

Competitively, the “grown-ish” debut opened as Wednesday’s No. 1 scripted series on cable TV among Women 18-49, Women 18-34 and Females 12-34.

The 8:00 p.m. debut of “grown-ish” was the strongest scripted comedy series launch on basic cable among Women 18-49 since April 2014 (MTV’s “Faking It”), among Women 18-34 since July 2014 (FX’s “Married”) and among Adults 18-49 since September 2016 (FX’s “Atlanta”).

Grown-ish is a sitcom series and a spin-off of the ABC series Black-ish. The single-camera comedy follows the Johnsons’ eldest daughter Zoey (Yara Shahidi) as she heads off to college and begins her journey to adulthood but quickly discovers that not everything goes her way once she leaves the nest. Deon Cole, Trevor Jackson, Francia Raisa, Emily Arlook, Jordan Buhat and Chris Parnell also star. The series is created by Black-ish’s Kenya Barris.

What do you think of the new show?

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