EXCLUSIVE: Lady Gaga Tries To Shut Down Company Selling ‘Mini Gaga’ Products: You’re Using My Name!
Lady Gaga
EXCLUSIVE: Lady Gaga Tries To Shut Down Company Selling ‘Mini Gaga’ Products: You’re Using My Name!
theJasmineBRAND exclusively reports, Lady Gaga (real name Stefani Joanne Angelina Germanotta) is taking legal action against a Chinese company that she feels is taking advantage of her name and fan base. Last month, the pop star’s company, Ate My Heart, filed docs demanding the company not be allowed to profit off her career.
Gaga explains she is an internationally renowned music star, who has won several prestigious awards and sold millions of records. Since she launched her career, she says she spent countless hours and money promoting her brand, along with selling merchandise with her trademarks.
Lady Gaga
Back in November, the singer says a Chinese company named Jiajia (Xiamen) Technology filed a trademark application for the name “Mini Gaga” to use in selling bed warmers, blankets, electric blankets, warming pans, hot water bottles, chemically-activated heating packets for warming hands, outer jackets, skirts, and various other products.
She points out her fashion-forward attire has garnered tremendous amounts of free publicity. In fact, she says that during a H&M store opening, her fans waited up to 30 hour to see her. She also notes that she’s been featured on numerous fashion magazines including Vogue, Elle, Vanity Fair and GQ.
The pop star says the company plans on selling similar products to items she already has trademarked. She claims if the company is granted ‘Mini Gaga”, many will believe she is endorsing the clothing products. Gaga is demanding the company be shut down and their trademark application be denied.
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Does she have proof people associate this brand with her? Because I don’t see the correlation between her name and this company. Does that mean nobody can use the word/noise/sound “gaga” now because of her career?